Now that the Web is a teenager, and it is trying new things, forming relationships, clubs, and stirring up shit everywhere, Business as Usual, left the building and found their cars covered with toilet paper and graffiti. Entire Manifestos in less than 140 characters. Retreating back into the castle, they have decided that a new paradigm is needed. After years of viewing with horror the unfettered, undisciplined, self directed explosion of personal publishing, they are returning with a vengeance.
Armed with whitewash, tinfoil, and a desperate desire to recapture and reeducate, they are returning with the latest PR Crisis Management, Message shapers and crying Trust, Transparency, and Triple Cents Off Coupons, they arrive to do battle.
Here are a few of the more interesting tidbits in this arena:
Exhibit #1
The Role of Trusted Human Editors In Filtering The Web
By using journalists and serious bloggers as a proxy for trust, Publish2 aims to solve the scalability problem that Scoble raises in Part III of his video, by creating a scalable mechanism for identifying the RIGHT people, i.e. people who are trusted and people who are GOOD at filtering the web. We’re going to seed Publish2 with trusted, skilled human editors and then let THEM decide who else to trust.
Source Scott Karp Publishing 2.0
Exhibit #2
Why Mahalo, TechMeme, and Facebook are going to kick Google’s butt in four years
The only reason you’ll watch these two videos is because you trust me to add value to your lives and not sell links.
Source: Robert Scoble
Exhibit #3
In the Cut and Paste Era, Traffic Happens Elsewhere
In the very near future portals including iGoogle, My Yahoo and Netvibes as well as social networks will be able to easily inhale the smallest pieces of content from across the web. Don’t wait. Start now to make everything on your website embeddable. Traffic is becoming something that happens elsewhere, not just on your site.
Source Steve Rubel
Trust is not equal to Quality or Quantity. Trust is something else.
Having 4000 ‘friends’ is neither a demonstration of trust or validity on any level.
Aggregation is not the get smart quick scheme that these folks think.
But it is so much fun to watch!!!
3 responses so far ↓
1 Guild Media » Blog Archive » Future of Search, SEO and Social Networks. // Aug 30, 2007 at 7:30 am
[...] a posting by Adrian Lukas, I was reading Web 2.0 is now Business as Usual 2.0. They raise some interesting points. But there was one in particular that grabbed my [...]
2 Adam // Aug 31, 2007 at 11:01 am
I’d be interested to hear why you think aggregation isn’t a useful thing for people to be doing.
Or are you just suggesting that, while it’s useful, it’s not going to be a business model in its own right?
3 the head lemur // Sep 2, 2007 at 2:51 pm
Adam,
Aggregation currently has at it’s core, self generated descriptions, which reflect the owners bias. My tags and category descriptions while spelled correctly and are for me extremely pungent and focused, have limited utility without the context of the the person generating the tag.
Moving beyond individual context, and looking at tagging as played at Technorati and others, tags are ‘exclusive’, in terms of boxing bits and ideas into chunks, and where tags get adopted by others for their ideas of the concepts engendered by them, in almost all cases, we end up with an amorphous sack of of things, that wiggle and look like jello having puked up by ferrets on meth.
Wikipedea and the DMOZ directory before it, are both poster children for the road to hell being paved with good intentions.
Aggregation has no long term business model. What is happening today are pet rocks. Nice Idea, and you can show it off to your friends, but it will be on the garage sale table next week.
Leave a Comment