raving lunacy - oxymorons for the 21st century

Hersheys Brownies - Triple Chocolate Chunk is a product for brownie and chocolate junkies. Most of you have probably not seen these in your grocery aisles, unless you shop at Costco or Sam’s Club. Membership has its privileges. These are almost obscene in their flavor.
Mini Kisses, Semi Sweet and Milk Chocolate chunks, wrapped in brownie. These are good enough to get you to get your own Membership, even if you will never buy toilet paper 36 or 48 rolls at a time, or case lots of other things. Has 6 Pouches inside. Enough about what’s in the box, this is about what is on the box, and in the box. This is bad packaging at its peak. First, despite the glamor of the cover shot, one thing that manufacturers forget is what folks do when they get the product home. We put it in the cabinets, on edge, sideways. We do not have the shelf space for full frontal displays of products. Secondly, some folks pull the stuff out of the box and put it on the shelf that way.

Over on my Product Blog, most folks agree that these are the best brownies around, the largest commentary revolves around the damn directions. They are on the back of the box in an awkward location and arraignment. Somebody went to the trouble of posting the directions in the comments and the disturbance in the force has been quelled.
However this gets up to the heart of the current rant. This is a shot of one of the 6 pouches that come in the box.
How hard would it be to put the directions on the Pouch???? It is not. There is enough room for the directions, Nutrition block, and the toll free number! No it need not be in four color, or even two, the logo translates quite well, and the directions being on the pouch will make folks a lot happier, especially those folks who actually buy Betty Crocker or Hershey Products.

How hard would it be to put the directions on the side panel, where the majority of boxed products end up and are displayed in cabinets everywhere? Not hard at all. Plus you can do the full color thing.

Oh yeah, they could cut down the box by 2 inches in height as well. The box is one of the toughest packages in cardboard, and it’s not like a corner ding is going to ruin the product.