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Spin of the Week

September 20th, 2007 · 1 Comment · Oxymorons, raving lunacy

The latest proclaimation from the Social Media is Public Relations cheerleading Squad is this gem from Brian Solis of PR 2.0.
Conversational Marketing Versus Market Conversations

The much discussed and highly revered Cluetrain Manifesto is proving to be more relevant than ever. As Social Media becomes more pervasive in marketing, it’s imperative that we become gatekeepers to prevent opportunistic marketers from bankrupting the conversation economy.
Emphasis mine

Intellectual Bankruptcy at its finest. Gushing on the one hand about anti marketing, yet making a desperate plea as the one true source of selfless direction for marketing.
Opportunistic Marketers? Are there marketers that aren’t?
Social Media is about removing barriers to conversation, not rearranging the deck chairs as the ship begins to sink.

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1 response so far ↓

  • 1 Zo // Sep 21, 2007 at 10:25 pm

    “Intellectual Bankruptcy at its finest” … Isn’t that one and the same as moral bankruptcy? … Or does one distinguish …

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