Ladies and Gentleman! Step right up and get your Social Objects!
Don’t be the last kid without one!
Just look for the target on your forehead!!
Social Objects? More bullshit from the same cheerleaders that sucked you into Web 2.0, Social Networks and Advertising Sharecropping for Fun and Profit. Tim Oreilly who gets all the credit for Web 2.0 wants to tell you why Social Objects are good for you Now with a new definition of OPEN with the Google API, you can become a marketing target on almost every bodies network.
Social Networks are really very weird constructs. The Idea is to become a member of a community with shared interests, and to become a social person. This is an old idea, dressed in drag with AJAX and widgets, for you to think that this is the next big thing. Like all internet activity, you end up using a keyboard, by yourself to create your online persona. You still have to use the keyboard, ’cause you can’t fart emoticons.
Every one of these ’social networks’ has been created to sharecrop your labor, to enrich the plantation owners, by selling your ass to any marketeer with a checkbook. I wrote more here. Read the Terms and Conditions on any of these sites. You agree to be a marketing target, you give the plantation owners Virtually Unlimited Copyrights to anything you post.
The owners of the social network plantations are telling you that advertisers are standing by to foot the bill for you to post your information, while they are selling every click and link.
The marketeers are telling you that this will help them to target you with only messages and advertisements of interest. What is really happening, is they are struggling to get their message out and keep their fucking jobs. Oh yeah, if they can save money, they can do more of it. At the end of the day you are just another one of the monkeys waiting your turn to get punched out.
Probably the most annoying thing about this is the VRM crowd is getting sucked into it.
Ladies and Gentleman! Step right up and get your Social Objects!
Don’t be the last kid without one!
Just look for the target on your forehead!!
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