Quote of the Day:
“Marketing is a Tax You Pay for Being Unremarkable” was the title of a speech by the founder of Geek Squad.
Talk about channeling Seth Godin.
That such a statement requires explanation to marketeers gives you an idea just how bad their industry is going.
The latest gasp by marketeers and PR flacks is the Customer Service is the New Marketing meme. Shiny Happy Marketeers!
Sales is not a Service Business.
Companies are in business to make money. They make money by selling you stuff. The company goes to great lengths to provide the cheapest setup to separate you from your money. They don’t make money by holding your hand, listening to your concerns, explaining where their product and your understanding of it go separate ways, which in a lot of cases, boils down to the fact that you are the wrong customer for the product.
Really! Walk into any bookstore or go online. wander into the business section. Look at how many books there are about making Sales. See any books on becoming a Customer Service Representative?