AOL sent an email out to the troops explaining what widgits were getting the axe.
In the middle of it was this nugget:
“We have found that building media management applications within the context of a social experience is a more rapid and effective way to grow the business.”
Kevin Conroy - VP AOL
Simply put, wrapping ads around ‘user generated content’ is the only way to make any money.
I don’t have the heart to tell them that the advertising supported display model had its noon about 6 months ago, sundown is coming sooner than they think, followed by a bitter cold winter.
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