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Homies 2008 aka the Bitchies

Housebloggers are a subset of the blog universe that can be defined as folks who own homes and write about their experiences, building, remodeling, decorating.  I do it. Most folks do it for the joy of it, some folks do it because they can, and some folks are in business to capitalize on it. There is nothing wrong with any of these reasons.

Apartment Therapy is a business in a blogging format. They are a member of the Glam Media Network Their focus is on pageviews and advertising with a decorating hook. This is an observation. According to themselves,(1.5M unique visitors per month, and 15 million page views, across a network of 5 sites) You would think that this would be enough.

They have a contest called the Homies trying for some of that audience participation social media voodoo. The prize is a hundred bucks and 5 seconds of fame.

One  finalist has asked to be withdrawn from this ‘contest’ already and the comments keep coming.

Yet another page view scheme headed off a cliff.

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