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The Desperation of Blu-ray DVD Act 2

In the latest flogging of BluRay comes a single report that BluRay Consumer Awareness and Sales On the Rise.

Consumer Awareness? Try Swine Flu.

According to the release:

“with 6 percent of respondents saying they would be “extremely or very likely” to buy in the next six months, compared with 5 percent who responded similarly in the August report”

Out of an online survey of 6,994 consumers, which would equal 499 folks over 430 from August. Not real inspiring for an expensive proprietary format whose major use is in game consoles. This report comes from the NPD Group who says this at the bottom of this release:

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,700 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions.

You can figure out who paid for this.
As far as sales are concerned, Twilight sold 5.2 million copies it’s first weekend of availability of which BluRay was 5%

You can run out and buy a BluRay player for 250 bucks or you can spend 70-100 on an upsampling DVD player and use the movies you already own.

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