VRM is a theory that we own our data and should be in control of our relationships with folks who want to sell us stuff.
Dave over at e-patients has posted “Meaningful Use”:a pivotal definition for new-wave medical records systems which looks at coming medical records that are headed to the same place.
Dave outlined these principles on medical records.
My principles
* Patient is a first-person word. Your time will come:someday it will be you,your child,your mother,your spouse on that hospital bed or at that roadside being tended by an EMT. The way to think about this is in the first person:“my data,” not “patients’ data.”
* It’s my data. It’s my life that’s at stake. I have a right to seek the best care in the world,and if that means exporting a copy of my data from your system and taking it somewhere else,I have a right to do that..
* Corollary:No more proprietary data. Whose data is it,anyway? We must put an end to the era where a system provider thinks the data they collect is their property. Lives are at stake. Vendors must adapt to a world where they earn their margins by creating on-going value,not by holding data captive. This includes images (CT scans,MRIs,etc) as well as lab results and everything else.
* Let each constituency say what works for them. Patients shouldn’t say what doctors need,and doctors shouldn’t mandate how patients should and shouldn’t describe things. (Warning:experts on both sides should be able to comment on / warn the other about apparent errors. Docs must be able to say “Whoops,you overlooked this,” and patients must be able to say “Whoops,you overlooked this.”) [[link to medpedia post]]
* Enable participatory medicine –doctor-patient collaboration. Make it possible for each party to view the same data. (Ideally,I’d like to enable collaboration tools such as online discussion of my medical records – but that’s beyond the scope of this post.)Source e-patient.net
Replace Patient with Customer and you see what I mean.
Bonus Link:Health Care Relationship Management