HTML stands for Hyper Text Markup Language, which at one time was about getting text on the screen with the odd image. The Hyper stood for the transport protocol. Not anymore especially among the AJAX fools and Flashturbators, whose idea of a good time is to plant code on your computer, track you across the web and sell that information to anybody with a checkbook who will hire some dumb young designer to create ‘ads’ that target you for shit you can probably do without.
You want VRM? This is where you start.
Keep you money in your pocket until these folks figure out that spying and pickpocketing you is not acceptable.
What is not happening is calling out the sites that use the ‘not responsible for third party behavior’ crap.
Sites that want to count shit have log files to look at, which have been used and generated since the first webserver went online. I am not buying the ad supported web. If folks have stuff to sell they can be upfront about it, and not get sucked into the ‘other peoples money’ game’ . This is what is fucking journalism on the web now and is not gonna get any better before the heat death of the universe.
Flash cookies are a whole different game.
Second up is the <iframe> html tag allowing a webpage to send truckloads of privacy invaders into your machines.
The privacy settings in browsers you see are so much bullshit. If they were serious about your privacy, they would have an automatic cookie decoder to let you know what they are trying to get, and the ability to slam the door on them.
Until the browser makers slam the door and web designers get back to emphasizing the Text and kicking the Hyper in the balls, you will not see any improvement in honest presentation or representation of goods and services.
Any Privacy you want is out the window.