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Apple Phone Tracking and the Massive PR Failure

The latest lunacy from the web wing nuts is the discovery of the I Phone data collection and home phoning tracking users across the world. Discovering that your phone is spying on you should not come as a surprise especially since connectivity is being provided by the telecom industry who made a fortune charging you by the second and recording the number called and time talking.

The introduction of GPS tech in phones let all those cute apps like where am i , and where do i get condoms RIGHT NOW work. The fact that most smart phone users use their phones for letting the world know they took a successful dump rather than actually calling and speaking to anyone doesn’t make a very convincing case for connecting the dots between ‘smart phones ‘ and any increase in intelligence in the gene pool. Quite the reverse if the popularity of Farmville and stupid bird games sucking up more minutes than folks talking is any indication.

Apple’s failure and by extension the Windows and Google phones which all do the same thing is not that they are collecting this information, or got caught doing so, but not immediately performing a PR Magic Trick. But I will get to that in a moment.

Behind the cute little screens of every mobile phone are ones and zeros which make up the digital universe. The one true thing in the electronic  universe is: If you make it with ones and zeros somebody will come along and break it.

From passwords to viruses, if it is binary it is breakable. Think about every data breach you have heard of since the first two web pages went live.  Hell, they even have a word for it.  Jailbreaking does not mean digging a tunnel out of the big house, but stands for hacking phone operating systems to do more and different things. Like making useful and free apps that do things that folks actually want, rather than being bombarded with commercial messages offering shit you don’t want, need, or could care less about.

The PR Magic Trick   or the Massive PR Failure

This was a watershed moment for PR/Social Media companies to continue to justify their existence and they fell down. The solution to the black eye and the creepy factor could have been dialed way down using the time honored gag of misdirection.


Holy Shit! If every there was an opportunity to toss somebody under the bus, this was a golden moment. Everybody hates the phone companies and this could have been a PR Coup sticking it to the telecoms and pleading that the phone company made them do it. Especially in the case of the iPhone being nose to ass with AT&T for years. Think NSA Black Rooms. Some of the data collected are the different cell towers used to make connections between you and whatever the fuck you are doing with your phone. This translates into location data which can give a pretty good indication of where you are when you are using your phone. And what you are doing with it.

The Anonymous  data collection excuse  is so much bullshit for a number of reasons. The phone company and Apple will never let go of user data for billing and selling apps on your phone. This means that the unique identifiers like your MAC address and phone number nails you to the data crucifix harder than superglue on your fingertips.

Three Card Monte

BLAME IT ON THE PHONE COMPANY!!!! Apple could have said the phone company made them do it. The phone company could have said that they were collecting this data to determine where and how the network needed upgrading,(not that they will spend any money on doing this, preferring data caps, usage plans, extra numbers you don’t need) or better yet, to keep the tinfoil hat crowd happy, blame it on the government! Yeah! AT&T and the NSA Black Rooms at the switching stations.

Apple’s response is so tepid as too be meaningless.

Apple Admits it Botched iPad, iPhone “Location” Code, Says Fix is Coming

Apple Q&A on Location Data

But Wait!! There’s More!!!
IN an effort to prove that they are the peoples representatives, the Congress is gonna grill Google, Apple and Microsoft. This of course after getting their tits slammed in the door of party posturing.
Google, Apple and Microsoft questioned on data tracking

Jesus, you just can’t make this shit up.