Yep Boys and Girls, The CLOUD!!, the latest nonsense from the freaks and geeks inhabiting the basements of Software Marketers, Social Media and their red headed stepchildren, the Internet Identity folks.
In a nutshell cloud computing means having files located on a computer somewhere else and making them available to you wherever, and whenever you are connected to the Internet.
The theory is that having your files located in the cloud, your company can be more productive, folks can work from anywhere, and hand over the hassle of managing your companies data, applications, and business information, both public and private to a third party who promises to make them secure, lower the cost of ownership, and have rainbows shooting out of your ass at the next shareholders meeting.
Microsoft has a strong vested interest in getting companies into the cloud as they are trying to move the core office applications to the internet like Office 365, moving everyone they can to Outlook.com in an attempt to keep the revenue up as personal computing sales have dropped, Windows 8 can be characterized as either Vista2, or BOB 3,(BOB 2 being Windows Me) depending on how far back your memory goes. Subscriptions are the new green at Microsoft. They are not alone. Google, Amazon, and others are offering you the cloud also.
Think about having your companies data on a computer located outside of your control, on the internet, which has a nasty habit getting broadcast far outside your network. Can you say Wikileaks?
Doc Searls who I know and love, has spent probably longer on the web than I have, whose work on Digital Identity and VRM is second to none, recently introduced the concept of the Personal Cloud.
Doc’s perspective on Digital Identity and VRM Vendor Relationship Management is filtered by his earlier life owning and running an Advertising Agency. He views the Internet as a place where we should be in charge of our Digital Identity and through that mechanism also Manage Relationships with Vendors aks companies that want to sell us stuff. We just disagree on how to manage those relationships.
Doc and I agree that our digital identity has to be under our control. Establishing a Bombproof Digital Identity is an enormously thorny problem, technically. The best and brightest are working on it.
The Cloud are your files located somewhere else addressable across the internet. Sort of like this website. More on that in a minute.
Which brings us to The Personal Cloud.
Let me see…..
files stored on a computer somewhere else, Check!
available across the internet Check!
tied to someone Check!
secured under many layers of encryption Not so Much.
Holy Crap Pixel Man!
Welcome to the head lemurs personal cloud.
This is also my digital identity.
See! we already have personal clouds. Mine probably isn’t as fluffy as most, but hey its mine.