Online website sales provide a company a cost effective way to offer products and services without a lot of the overhead with physical locations. They also provide physical stores the ability to reach prospects on a global scale.
In the online world there are many tricks that websites use to track you. From requiring cookies to be turned on to use websites, placing multiple cookies on your computer from third party ad servers, to requiring registration with personal information for use.
The goals of these are ‘stated’ as being necessary to bring you superior service and separate you from your money. Everybody says that they keep this information private, and only share it with the people in the company, and online partners, who they disclaim and disavow in terms of what they do with this information. Basically your ass gets sold down the river to anybody with a checkbook.
Online Shopping carts get abandoned all the time for any number of reasons. One of the biggest factors in this the ability to get Quality, Price, and Service, which, off line you had to settle for one or two and could not get all three.
Getting you to buy is magic. There is no script, offering, or sale that will convert lookers into buyers. Online merchants have tried all sorts of things. Usually when you left a site, you were done, just like walking out of a store at the mall. You moved on, they moved on. But there continue to be various digital schemes to convert you into a cash cow.
The latest scheme is the Digital Thug of the Week – Abandonment Tracker Pro
This NYT article Just Browsing? A Web Store May Follow You Out the Door gives you a good overview of how this technology works.
Abandonment Tracker Pro which says “Abandonment Tracker Pro’s real-time behavioral targeting algorithms automatically tune themselves to your site’s unique characteristics,” like these:
Automated abandonment follow-up campaigns
* First response in real time
* Multi-stage campaigns to maximize conversion
* Intelligent handling of repeat visitors ensures offer integrity
Self-learning behavioral targeting
* Self-optimizing follow up optimizes revenues
* Advanced behavioral analytics
* Learns when an offer is needed to maximize conversion
* Prepackaged integration with major email systems
* Prepackaged integration with major CRM systems
* Easy integration with your internal systems
This is digital thuggery.
Imagine walking out of a store and having a salesperson following you down the street, screaming “Why didn’t You BUY!!!” This is the digital equivelent of what these people are offering. You get demoted from customer or prospect to ‘abandoner’.
Getting an email and or a phone call from an online shopping expedition is the ugliest thing I have encountered to date. Companies that use this technology, may see a short term sales rise, but once the implications of this sink in, they will not get any repeat business.
Offering me shopping is one thing, but stalking me because I didn’t buy, guarantees that I will never darken your site or door again.
The sites that will take the biggest ass whooping are those that make you put items in the shopping cart to see the ‘best price’.
Here is their most recent customer list. At least those that actually admit to using this.