What You thought You were Getting
What You Got
where memes come to die
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Copyright in the United States was originally enumerated as a short term monopoly for authors as a method of defining ownership of ideas and concepts(aka ‘Intellectual Property’) and also creating opportunity for financial wealth for authors in the “short term” and increasing the intellectual wealth of the society as a whole upon expiration of its term, with assignment to the Public Domain. I use “short term” advisedly as US Copyright has been savagely extended for the benefit of the so called Entertainment Industry.
Click Wrap is the term used to define an electronic agreement between an owner and a user. Most commonly found on the internet when signing up for such things as social media sites like Facebook, Google+, LinkedIn, Twitter, and registration on sites that allow interaction like commenting, uploading images, and other forms of interaction. In the heat to become one of the cool kids and or join the gang, folks blow past these agreements in their rush to belong, assigning licenses and giving up rights to their individual property. This has happened time and time again.
These “agreements” all contain the following:
Basically while you maintain ‘ownership’, these sites can use, copy, publicly perform or display, distribute, modify, translate, and create derivative works of any content you post Derivative Works can be as simple as resizing an image to just renaming it, which if you ever used Typepad was their MO. Also is the game of removing metadata in an image, further obscuring actual ownership. Also a claim can be made for Derivative work status, creating something that you cannot claim. Sort of like filing the serial number off a gun or changing the VIN Number of a car.
Also understand that these ‘agreements’ are subject to change at any time. Be aware that these fulfill all the requirement of a contract between you and them. And in almost every case You Lose.
Which brings us to this article from Copyhype:
The important tidbit:
MRIS is a social network for real estate agents with one important distinction: Their click wrap agreement assigns copyrights to them. Which was used as club to sue AHRN for copyright infringement. Due to the nature of click wrap contracts MRIS won.
You should be very careful who you play with.
The Canadian Access to Social Media Information Project has a clear look at the Privacy Policies of 20 of the top ‘social’ media sites.
hattip Naked Security
One of the most revolting parts of the internet is Twitter. But there is now help!
Get It Now and Start Your Recovery!!
Source: The Ad Contrarian
Imagine ad men running after you with stencils and cans of spray paint hoping to ‘brand’ you in hopes that your scarlet letter will get all your faceyspacey ‘friends’ to buy shit you probably don’t need, or want.
Quote of the Day
Bob Hoffman at The Ad Contrarian takes no prisoners.
October 19th, 2010 | Category: Social Media | Comments are closed
Ahhh Facebook! The Pet Rock of the 21st century. Something everybody has to have, get tired of, and toss in the trash after the hangover stops.
Facebook has been called “The Social Network”. Hell they even made a movie. But at the end of the day, the Facebook buzz can be attributed to advertisers, Social Media Guru’s, tech writers having a slow news day, or formerly famous personalities trying to reinvent themselves.
Facebook claims 500 million users. B U L L S H I T !!! 500 million accounts Seriously? I don’t think so. They may have a few million active users, say anybody who has used their account in the last 6 months, which is being charitable as the ‘social network game’ depends on fresh blood more than starving vampires. And out of those few million how many are Social Media PR dogs, company flack accounts, and links to the latest meme?
500 million users. B U L L S H I T !!!This is Internet Accounting 101
7 months ago Facebook’s income was pegged between 700 million to 1.1. billion, primarily from advertising revenue and selling data. But even these figures are wild assed guesses. Since the only sharing Facebook does is your personal and public information, making this at best a Wild Assed Guess as well. Even using the stock market game of income multiples, which values stock share price at a multiple of earnings, at 10 times, a relatively conservative figure, the valuation would be around 10 billion on a good day.
Facebook has a bunch of computers and some office space. Used computers bring even less money that used restaurant equipment. They own little if any real estate so there is no money there. Good Will? nah, the S&L failures took that nugget off balance sheets. Not much here once you cut the crap away.
Zucks 100 million for Education
Social Networks and Privacy is an Oxymoron
What bullshit! As I mentioned above, you have no privacy, nor do you have any control over the shifting sands of this weeks privacy rights to the material that you post there. The author goes on about the dangers of this network and makes a leap that there is some contract about your use of their service giving you any privacy. Privacy settings are a Virtual Figleaf so you are not Socially Nude. And only show up in your browser, while in the back room, all your data is being collated, strained, prioritized, and shoveled into the sweaty hands of advertisers. Facebook makes no money by keeping things private.
Regardless of what sort of pixie dust you are snorting, Eric Schmidt of Google is right in telling you, If you want to keep things private, keep them off the internet.
Malcolm Gladwell recently posted an article making the argument that Social Media (Facebook, Twitter, and the internet)could not create social change. His argument used the Greensboro civil rights sit in campaign of 1960 as his definition of social change. He forgot to mention that it took till 1964 for the Civil Rights Act to become law. That he uses Civil Rights as the poster child for social change, points out his profound ignorance of what social change is, and the role that the internet plays.
He tries to back pedal by acknowledging that Facebook and Twitter do create change, but he continues to beat the drum that unless it happens in meat space and involves blood, it is not social change.
Malcolm hasn’t figured out that central authority went out the window with the second website.
One of the more noteworthy things he said above, “Decisions are made through consensus, and the ties that bind people to the group are loose.” Sort of like a democracy, rather than a totalitarian system., and sums up nicely what electronic activism is.
How the GAP bitchslapped Malcolm Gladwell
No better example of electronic activism and network power than the curious case of the GAP a clothing retailer, and their new logo. Really ya can’t make this stuff up. The GAP used central authority to change its logo. Well folks used their network weak ties to comment on this change. Result? No new logo.
That a protest over a logo for a clothing company can be used to refute Gladwell’s argument is just elegant.
Electronic Activism is first and foremost about self interest. My likes, My dislikes, and folks who share them. We are at the same time, leaders and followers. This is the bit that the Gladwells just don’t get. This is not a binary world anymore. The kids are growing up. It may just have been a logo today, but it is gonna get interesting tomorrow.
Bonus Link Interview with the New Gap Logo