What You thought You were Getting
What You Got
HTML stands for Hyper Text Markup Language, which at one time was about getting text on the screen with the odd image. The Hyper stood for the transport protocol. Not anymore especially among the AJAX fools and Flashturbators, whose idea of a good time is to plant code on your computer, track you across the web and sell that information to anybody with a checkbook who will hire some dumb young designer to create ‘ads’ that target you for shit you can probably do without.
You want VRM? This is where you start.
Keep you money in your pocket until these folks figure out that spying and pickpocketing you is not acceptable.
What is not happening is calling out the sites that use the ‘not responsible for third party behavior’ crap.
Second up is the <iframe> html tag allowing a webpage to send truckloads of privacy invaders into your machines.
The privacy settings in browsers you see are so much bullshit. If they were serious about your privacy, they would have an automatic cookie decoder to let you know what they are trying to get, and the ability to slam the door on them.
Until the browser makers slam the door and web designers get back to emphasizing the Text and kicking the Hyper in the balls, you will not see any improvement in honest presentation or representation of goods and services.
Any Privacy you want is out the window.
Online website sales provide a company a cost effective way to offer products and services without a lot of the overhead with physical locations. They also provide physical stores the ability to reach prospects on a global scale.
In the online world there are many tricks that websites use to track you. From requiring cookies to be turned on to use websites, placing multiple cookies on your computer from third party ad servers, to requiring registration with personal information for use.
Online Shopping carts get abandoned all the time for any number of reasons. One of the biggest factors in this the ability to get Quality, Price, and Service, which, off line you had to settle for one or two and could not get all three.
Getting you to buy is magic. There is no script, offering, or sale that will convert lookers into buyers. Online merchants have tried all sorts of things. Usually when you left a site, you were done, just like walking out of a store at the mall. You moved on, they moved on. But there continue to be various digital schemes to convert you into a cash cow.
The latest scheme is the Digital Thug of the Week – Abandonment Tracker Pro
This NYT article Just Browsing? A Web Store May Follow You Out the Door gives you a good overview of how this technology works.
Abandonment Tracker Pro which says “Abandonment Tracker Pro’s real-time behavioral targeting algorithms automatically tune themselves to your site’s unique characteristics,” like these:
This is digital thuggery.
Imagine walking out of a store and having a salesperson following you down the street, screaming “Why didn’t You BUY!!!” This is the digital equivelent of what these people are offering. You get demoted from customer or prospect to ‘abandoner’.
Offering me shopping is one thing, but stalking me because I didn’t buy, guarantees that I will never darken your site or door again.
Here is their most recent customer list. At least those that actually admit to using this.
VRM is a theory that we own our data and should be in control of our relationships with folks who want to sell us stuff.
Dave over at e-patients has posted “Meaningful Use”: a pivotal definition for new-wave medical records systems which looks at coming medical records that are headed to the same place.
Dave outlined these principles on medical records.
Replace Patient with Customer and you see what I mean.
Bonus Link: Health Care Relationship Management
Here are some interesting things to show up on the internet lately.