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Targeted Advertising is for Morons

Brian Micklethwait brings the rant of the week, and it is a good one.
The Fixed Quantity of Advertising fallacy and the menace of targetted advertising
Adriana Lukas sings the chorus.

Since my last searches involved twist drill bits, shelving units, some weird lamp fixture, and a blogger in peril, how the fuck are you gonna sell me shampoo?

The good news in the short term is all the Targeted Advertising behaviorists will keep their jobs at advertising agencies and not ask us about large fries and super sizing for a while.